InspirationRoll

InspirationRoll is a fast casual dining concept with multiple locations across Northern NJ. They specialize in Ramen, Sushi Burritos, Poke Bowls, and Salads.

See how Bee Marketing helped one of the most popular small restaurant chains in New Jersey revamp their image and boost sales.

SERVICES	CUSTOM WORK
BRAND IDENTITY SOCIAL MEDIA MANAGEMENT SEO MANAGEMENT EMAIL MARKETING WEB DESIGN PRINT DESIGN	WINDOW CLINGS TAKE-OUT MENUS DIGITAL MENUS SIGNAGE SOCIAL MEDIA POSTS ANIMATED ADVERTISEMENTS GIFT CARDS

Challenge

InspirationRoll Morristown opened in 2015 to much critical acclaim, and subsequently added Westfield, Caldwell, Wayne, Summit and Denville locations. When the COVID-19 pandemic began, the restaurant industry was hit hard. InspirationRoll was forced to close 3 locations, but they saw a light at the end of the tunnel. They had a vision of updating the brand with a new look and saw an opportunity to reclaim their customer base. So InspirationRoll engaged Bee Marketing to re-position itself as one of the top fast casual NJ dining locations.

Solution

After being presented with this challenge, Bee’s next steps were clear. Beginning with a fresh brand strategy, we updated InspirationRoll’s logo, website and marketing materials and created comprehensive content. To generate awareness and nurture leads, the marketing campaigns featured tactics like Instagram advertising, SEO and email marketing, social media marketing, and public relations.

“I consider Bee Marketing an extension of our team at Inspirationroll.
We have a chemistry that’s hard to come by”

RE-BRAND

FONTS

COLORS

%

MINIMUM EMAIL OPEN RATE

%

EMAIL ENGAGEMENT

6 MONTHS

SINCE START OF MARKETING CAMPAIGN

3,800

EMAIL SUBSCRIBERS

300

INCREASED INSTAGRAM FOLLOWERS

MENU DESIGN

Digital Menus were designed and animated to grab and keep the viewers attention. Proper Menu design which highlights top items has statistically been proven to increase sales. We incorporated these and many other menu design tactics in both the print and digital designs.

The results has been an increase in sales, compliments, and catering inquiries!