Vanity at Monroe’s

Vanity is the concept of Entrepreneur Dan Chung. Dan launched his unique, high quality Omakase experience in Hoboken, the competitive restaurant city in NJ. In 2022, Bee was hired to help develop the brand and ultimately help launch Vanity into the Hoboken market.

See how Bee Marketing helped this modern take on a known classic gain notority in the bustling city of Hoboken.

SERVICES	CUSTOM WORK
BRAND IDENTITY SOCIAL MEDIA MANAGEMENT SEO MANAGEMENT EMAIL MARKETING WEB DESIGN PRINT DESIGN PHOTOGRAPHY	LOGO MENUS WEBSITE GRAPHICS EMAIL GRAPHICS SOCIAL MEDIA POSTS ADVERTISEMENTS

Challenge

Unlike the nearby Omakase eateries, this newly opened concept doesnt have a pre-established following or a brick-and mortar of its own. However, what it offers is an all around unique and captivating experience. Bee was tasked with the challenge of creating a brand that is as captivating as the dining room’s ambiance. The strategy would have to entice the consumer to pick modern over traditional, new over known.

Solution

Bee created a brand strategy that introduced Vanity as the Omakase innovators of the tri-state area. An integrated marketing campaign was executed 2 months before opening, in order to create a buzz.